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Bread and rolls should be stored at room temperature - a bread bin is ideal. Once opened, the wrapper can be kept loosely folded under the loaf. You can also use the end crust to keep the top slice fresh.
It is best not to store bread in the refrigerator, except in very warm weather, as this makes it stale much faster.
Freezing: you can freeze all of our breads. It's best to freeze on the day of purchase - rolls can be stored for 1 month and sliced wrapped bread will last for 3 months.
Bread has a best before date and this means that it should still be safe to eat after that date, but may no longer be at its best. Why not use it for toast or try some of our great recipes?
Every year in the UK we throw away one third of all the food we buy - most of which could be eaten. Love Food Hate Waste is a campaign from WRAP (Waste & Resources Action Programme) that provides tasty recipes and top tips that helps us cut back on wasting food. Lovefoodhatewaste.com